Case Study
Scaling e-commerce content with AI Practical insights from a case study
Learn how OBI used a content generation tool to create useful e-commerce content, improving SEO and supporting the research online, buy offline trend.
Iza Sykut May 14, 2025 eCommerce
Enterprise SEO – definition, benefits, available tools
Enterprise SEO explained: what it is, who needs it, how it differs from standard SEO, and what to look for in a provider.
Iza Sykut September 3, 2024 eCommerce
Search intent a matter of SEO - how to use user intent in the SEO process
This article explains search intent, its four types (informational, navigational, transactional, commercial), and its impact on SEO strategy.
Bartlomiej Zydkiewicz December 12, 2023 Updated: August 14, 2024 eCommerce
How to choose keywords in online stores?
This article explains how to choose the right keywords for your online store, check their search volume, and understand user search intent.
Piotr Janik November 23, 2023 eCommerce
SEO analysis of the store, or how to check SEO results in online stores
This article details how to use Google Analytics 4 to check organic traffic, user behavior, and revenue to evaluate SEO efforts for online stores.
Wojciech Tumiel November 16, 2023 eCommerce
The Impact of AI on eCommerce Website Management
This article examines how AI is transforming eCommerce websites, focusing on personalization, user experience, and impacts on online sales.
Katherine Crayon November 7, 2023 eCommerce
How to promote your online store?
This article covers online store promotion methods, emphasizing market research, target audience identification, and adapting strategies for growth.
Iza Sykut October 5, 2023 eCommerce
Blog in an online store - why and how to do it? Examples!
This article explains the benefits of running a blog for your online store, including increased traffic, better SEO, and improved customer trust.
Bartosz Fabjański September 7, 2023 eCommerce
How to optimize product cards in the fashion industry to delight your customer... and Google
This article covers elements of a fashion e-commerce product page that can improve user experience, SEO, and conversions.
Martyna Barton April 8, 2022 Digital marketing
SEO Category Description – 10 Copywriting Tips
This article explains why well-written category descriptions matter for SEO, branding, and guiding customers toward a purchase.
Marcin Cichocki August 4, 2021 eCommerce
How to count the conversion rate (CR)?
This article defines conversion rate, explores factors that influence it (like UX and traffic), and explains why increasing it is important for business goals.
Kamila Kotowska May 25, 2021 eCommerce
What SEO solutions does IKEA use? Their store is a Polish e-commerce leader
IKEA's Polish SEO strategy emphasizes unique product descriptions, customer reviews, internal linking, and a category structure focused on inspiration.
Radosław Rubiński April 22, 2021