Wojciech Maroszek
Content specialist i copywriter w Senuto, tworzy i zarządza treściami w serwisie. Przez lata związany z branżą mediów jako dziennikarz i wydawca. Autor licznych publikacji w internecie i prasie, współautor książki z gatunku psychologii biznesu "Ściana".
22 articles
SEO
Are you writing for SEO? Here are 3 quick tips that will take the pressure off you (and improve your texts)
This article debunks SEO content myths, like needing specific text lengths or unnatural keyword use, for better Google rankings.
SEO
How to find semantic keywords for your site
Semantic keywords explained: how they relate to context, search intent, and Google's algorithm updates since Hummingbird.
SEO
Helpful Content update - what do you need to know so you don't fall in Google ranking?
Google's Helpful Content update aims to demote content written for search engines instead of people, with site-wide ranking implications.
SEO
Don't have a content plan for your site? Learn 3 reasons why you need one
This article explains topical authority, semantic SEO, and why a content plan can help your website rank higher in Google search results.
SEO
Anchor texts and their importance in SEO
This article explains anchor texts, their types (exact, partial, zero match, brand, long tail), and why they're important for readers and SEO.
SEO
BERT update. How has it changed the rules for writing for the internet?
This article explains Google's BERT algorithm, how it improved natural language understanding, and how it impacts search results.
Content marketing
How to create a data-driven content plan (and use it for higher rankings in Google)
This article explains how to create a data-driven content plan for SEO to improve Google rankings and increase website traffic.
Affiliate marketing
"You sell when you sleep," or affiliate marketing in a nutshell. How to get started and what are the earnings?
This article explains affiliate marketing basics: how it works, who benefits, and what it takes to succeed, including time and commitment.
Digital marketing
Error 404 and other 400s, 500s. What is your browser trying to tell you?
This article explains common HTTP error codes like 404 and 5xx, why they happen, and how understanding them benefits website owners and SEO.
SEO
SERP analysis: a tool for SEO copywriters. What’s in it for you?
This article explains what a SERP is, why ranking on the first page matters, and how analyzing top results informs content optimization.
SEO
How to use data in the planning and tracking of your SEO results
This article explains how to use data, not just intuition, to improve your website's SEO and attract the right kind of traffic.
SEO
What to write about on your blog?
This ebook offers 34 blog post ideas and 9 topic sources, plus tips for organizing ideas using tools like Google Docs and Senuto Keyword Explorer.
SEO
How to get to Direct Answers?
This article explains what Google's Direct Answers (featured snippets) are, with pros, cons, and tips for how to get them.
Digital marketing
9 ways to drive traffic to your website
This article covers how to measure website traffic with Google Analytics and increase it through direct, organic, and referral sources.
Content marketing
A company blog. Why have it and how to run it?
This article discusses the benefits of a company blog for traffic, sales, brand recognition, social media, content publishing, and SEO.
SEO
Planning and monitoring the effects of data-driven SEO campaigns
This guide covers how to plan and monitor SEO in-house, focusing on data-driven decisions and attracting converting traffic.
SEO
Positioning your website abroad. 14 tips and best practices
Tips for international SEO: domain choices, hreflangs, and other considerations when expanding your site's reach beyond your home country.
SEO
SEO in the media and the ugly monstrosities of Polish Google. Are publishers and journalists spoiling the Internet?
This article examines how SEO practices, when misunderstood or overused, can lead to awkward and unnatural writing in Polish media.
Senuto Tech
Are you writing for SEO? SERP analysis is the tool for you
This article explains what SERP analysis is, why the first page of Google search results matters, and introduces Senuto's new tool.
Marketing
Error 404 pages in Polish marketing. The coolest examples (plus a few uncool ones)
A look at 404 error pages on marketing websites, with examples of good and bad design and their impact on user experience.
eCommerce
Starting a visible and converting ecommerce. Challenges and how to face them
This article covers technical SEO basics for new ecommerce stores, like URLs, site structure, page speed, and SSL certificates.
Content marketing
How to make money from your blog? Learn proven ways to monetize your blog
This article explores the right mindset for bloggers who want to monetize their content, featuring advice from top Polish bloggers.