Iza Sykut
Projektantka treści i content managerka w Senuto. W pracy szuka prostych słów opisujących trudne tematy. Wierzy w sens poprawności językowej. W wolnym czasie… dalej pisze! Tym razem na tematy związane z kulturą oraz teatrem.
28 articles
Case Study
Scaling e-commerce content with AI Practical insights from a case study
Learn how OBI used a content generation tool to create useful e-commerce content, improving SEO and supporting the research online, buy offline trend.
eCommerce
Enterprise SEO – definition, benefits, available tools
Enterprise SEO explained: what it is, who needs it, how it differs from standard SEO, and what to look for in a provider.
Tutorials
How long does it take to write an SEO optimized blog post?
This article discusses content marketing automation using tools like Senuto to streamline content creation, distribution, and analysis.
SEO
The Importance of keywords in SEO. Unlock their power
This article explains why keywords are vital for SEO, covering research, strategy, placement, long-tail terms, and keyword clusters.
SEO
Ecommerce and high conversion keywords: Strategies for growth
This article explains high conversion keywords for ecommerce, how they boost sales, and tips for using them to attract ready-to-buy customers.
SEO
Local SEO long-tail keywords: Boosting your local visibility
This guide explains how local businesses can use long-tail keywords to improve SEO, target local customers, and increase online visibility.
SEO
Low competition keywords: Your guide to mastering & boosting SEO strategy
This guide explains low competition keywords, how to find them using various tools, and why they're important for a successful SEO strategy.
SEO
SEO trends for 2024 presented by international experts
Experts share their 2024 SEO trend predictions, algorithm change forecasts, linking strategies, and AI content generation insights.
SEO
Link gap - how many links are we losing to competitors?
Learn about link gap strategy: what it is, its benefits, how to find competitor links, and which sites are worth getting links from.
AI
Application of AI in business
This article explores how businesses can use AI, including generative AI, to boost productivity, innovation, cut costs, and manage risk.
SEO
SEO Private Blog Networks - everything you should know
This article defines SEO backends, explains why quality backlinks are important for credibility and traffic, and warns against black hat tactics.
AI
Optimization and image generation with AI
This article explains how AI image generators work, their benefits for business, and popular tools like DALL-E.
SEO
Domain indexing - how to verify progress?
This article explains domain indexing, how to check if your page is indexed using the site operator and Google Search Console, and tips to improve it.
Content marketing
Copywriting in social media - how to write so that people respond?
This article covers social media copywriting, highlighting the need for tailored content across platforms like Facebook, Instagram, Twitter, and LinkedIn.
Content marketing
How to write a sales text?
This article defines sales text, its role in marketing, and the factors that influence purchasing decisions to help copywriters.
Competitor analysis
Competition in the online market - how to act effectively?
This article covers finding a unique niche in a competitive online market and defining your unique selling proposition to stand out.
AI
Application of AI in online marketing
AI's impact on digital marketing: using it for market research, competitor analysis, and understanding consumer behavior and trends.
AI
AI in the service of SEO - a review of 6 tools to help SEO
Explore 6 AI tools transforming SEO by generating content, improving copy, translating, automating tasks, and more for website optimization.
Content marketing
Texts vs. reader's attention, or how a copywriter should write texts!
This article explores how to write engaging content that captures and retains readers' attention online, starting with understanding your audience.
eCommerce
How to promote your online store?
This article covers online store promotion methods, emphasizing market research, target audience identification, and adapting strategies for growth.
Content marketing
Copywriter - how to start self-employment?
This article explains what a copywriter does, the appeal of freelancing in the field, and the different types of writing assignments available.
AI
How did we work on the AI product at Senuto?
A behind-the-scenes look at Senuto's AI integration, detailing the process of defining goals, research, and implementing an AI text generator.
AI
AI basics - a guide to the capabilities and applications of artificial intelligence
This article defines artificial intelligence, explores its origins with Alan Turing and John McCarthy, and discusses its capabilities.
Competitor analysis
Competitor analysis - how to gain an advantage in the market?
This article defines competitive analysis in online marketing, explains why it's important, and lists key areas to examine.
Affiliate marketing
What is an affiliate link and how to make money from it?
Affiliate links: what they are, how they work, their SEO benefits (organic traffic, authority), and how to use them properly.
Content marketing
How to write SEO texts in less time and get better results?
Explore how SEO text writing evolved from keyword stuffing to user-focused content, its benefits, and the time investment required.
Content marketing
Copywriter, content writer, SEO copywriter - who are they and how are they different?
This article explains the roles of copywriters, content writers, SEO copywriters, UX writers, and AI writers, plus their required skills.
SEO
SEO Strategy – How To Devise and Execute It?
This article defines SEO strategy, explains its importance for businesses, and suggests how to prepare and implement one for traffic generation.