Damian Sałkowski
CEO Senuto. Specjalista SEO z bagażem doświadczeń z rynku polskiego i rynków zagranicznych. Autor dwóch książek o marketingu internetowym i kilkuset artykułów w tej tematyce. Prywatnie fan piłki nożnej i sportów motorowych.
13 articles
SEO
Semantic SEO. Learn how Google really works and use it for higher positions
This article explains semantic SEO, covering search engine evolution, language models, user intent, entities, topical authority, and content creation.
SEO
Google Data Studio in SEO. How to save 40 hours a month?
This article explains how to save time and money using Google Data Studio for SEO reporting, focusing on data storytelling and clear insights.
SEO
Google keyword ranking – check your SEO results and the positions of your website
This article explains how to choose keywords for SEO, track their rankings in Google, and interpret the results to improve your website's visibility.
SEO
How to do a content audit? 10 steps to optimize your website content
This article details how to conduct a content audit, including URL gathering, visibility data, and a template for your own audit.
SEO
Organic CTR in 2020 – a study of 8 452 951 keywords
This study analyzes millions of keywords to show organic click-through rates in 2020, including differences between desktop and mobile.
SEO
How long does it take to position a website? We've researched it!
An analysis of 250,000 keywords across 23 industries reveals how long it takes for a website to rank in the top 10 search results.
Tutorials
SEO and its importance in investment analysis
A look at SEO due diligence for investors, highlighting its importance in assessing online traffic generation risks, with examples.
Content marketing
Demand, Supply and Customer Journey in SEO Strategy
This article explores a unique approach to SEO content creation, considering SEO history, trends, and the roles of data and customer journey.
SEO
SEO – What to Optimize In-House and What to Outsource?
This article covers when to DIY SEO or outsource, plus how to prep for outsourcing, billing models, and helpful tools.
Case Study
How to Generate over 130k Visits with 300 Articles using Topical Authority Concept
A case study explains how Pracuj.pl used topical authority and Senuto's tech to reach more users, generating 130k monthly visits.
SEO
Future Around the Corner
This article explores five trends, including AI, that may influence future search results, based on the Law of Accelerating Returns.
SEO
Time to change your approach to keywords
This article discusses how Google's Hummingbird and Panda 4.0 updates changed keyword use and introduced topic-based content analysis for SEO.
SEO
How to understand keyword data? Some interesting statistics
This blog post analyzes keyword search volume data from Google Keyword Planner, revealing search ranges and potential traffic estimation issues.