Digital marketing
Google PPC: step by step guide
This article explains Google PPC advertising, including how it works, how to set up campaigns, costs, and examples of different ad formats.
Mariusz Rybka July 17, 2024 Digital marketing
PPC Lead Generation: 10 Best PPC Lead Gen Strategies
A guide to PPC lead generation: audience analysis, website optimization, tracking, ad platforms, formats, AI, micro conversions, and budget management.
Dagmara Kalkus June 26, 2024 Digital marketing
6 Ways to Use Website Content to Demonstrate Expertise and Build Trust (+Examples)
Six ways to use website content to showcase your expertise, build trust, and attract potential clients are explained.
Natasha Lane May 16, 2024 Digital marketing
What is bounce rate and how to reduce it?
This article explains bounce rate in Google Analytics, its calculation, impact of event tracking, and how to interpret it with other metrics.
Aleksandra Lisiecka-Lenart August 25, 2022 Digital marketing
What are PPC Ads? Discover the workings of PPC advertising
This article explains PPC (pay per click) advertising, focusing on Google Ads, and covers campaign types, bidding, and ad placement.
Karolina Matyska October 6, 2021 Digital marketing
Error 404 and other 400s, 500s. What is your browser trying to tell you?
This article explains common HTTP error codes like 404 and 5xx, why they happen, and how understanding them benefits website owners and SEO.
Wojciech Maroszek September 10, 2021 Digital marketing
Online marketing in a nutshell – check out how to get started!
This article defines online marketing, compares it to offline methods, and highlights the benefits of personalization and data analysis.
Karolina Matyska September 8, 2021 Digital marketing
SEO Category Description – 10 Copywriting Tips
This article explains why well-written category descriptions matter for SEO, branding, and guiding customers toward a purchase.
Marcin Cichocki August 4, 2021 Digital marketing
9 ways to drive traffic to your website
This article covers how to measure website traffic with Google Analytics and increase it through direct, organic, and referral sources.
Wojciech Maroszek April 1, 2021 Content marketing
A company blog. Why have it and how to run it?
This article discusses the benefits of a company blog for traffic, sales, brand recognition, social media, content publishing, and SEO.
Wojciech Maroszek April 1, 2021 Digital marketing
How to apply buzz marketing to SEO?
This article explains buzz marketing's goals, impact on SEO (both positive and negative), and when it might not be worth the effort.
Malgorzata Zaplacka February 4, 2020 Content marketing
Data-Driven Content Marketing – How to Do It Right?
Move beyond intuition in content marketing using data for planning, creation, performance tracking, and optimization to improve search engine rankings.
Karolina Matyska September 17, 2019