Blog

Content marketing

42 articles

Case Study

Scaling e-commerce content with AI Practical insights from a case study

Learn how OBI used a content generation tool to create useful e-commerce content, improving SEO and supporting the research online, buy offline trend.

Iza Sykut Iza Sykut May 14, 2025

Content marketing

How to improve your site's SEO by using Senuto Writer?

This article details how to use Senuto Writer for keyword research, content strategy, and SEO optimization, with practical examples.

Adam Skrzypek Adam Skrzypek May 23, 2024

Digital marketing

6 Ways to Use Website Content to Demonstrate Expertise and Build Trust (+Examples)

Six ways to use website content to showcase your expertise, build trust, and attract potential clients are explained.

Natasha Lane Natasha Lane May 16, 2024

Content marketing

What role does UX writing play in content creation?

Explore how content marketing and UX writing work together to improve user experience and drive business success on websites.

Agnieszka Surówka Agnieszka Surówka February 7, 2024

Content marketing

Copywriting in social media - how to write so that people respond?

This article covers social media copywriting, highlighting the need for tailored content across platforms like Facebook, Instagram, Twitter, and LinkedIn.

Iza Sykut Iza Sykut November 21, 2023

Content marketing

How to write a sales text?

This article defines sales text, its role in marketing, and the factors that influence purchasing decisions to help copywriters.

Iza Sykut Iza Sykut November 14, 2023

Content marketing

Texts vs. reader's attention, or how a copywriter should write texts!

This article explores how to write engaging content that captures and retains readers' attention online, starting with understanding your audience.

Iza Sykut Iza Sykut October 11, 2023

Content marketing

Copywriter - how to start self-employment?

This article explains what a copywriter does, the appeal of freelancing in the field, and the different types of writing assignments available.

Iza Sykut Iza Sykut September 13, 2023

Content marketing

How to become a copywriter? Here are some tips!

A guide to becoming a copywriter, covering different types of copywriting, needed skills, and where to find work.

Jadwiga Dabińska-Filipiak Jadwiga Dabińska-Filipiak August 29, 2023

Content marketing

How to avoid duplicate content?

This article defines duplicate content, explains internal vs external duplication, and details why avoiding it is important for SEO.

Piotr Jacek Piotr Jacek, Natalia Golisz August 24, 2023

Content marketing

Underrated Methods To Audit And Measure Content Success

This article suggests a new approach to SEO content measurement, moving beyond vanity metrics to focus on problem solving and ROI.

Marco Giordano Marco Giordano August 9, 2023

Content marketing

Creating Killer Content: How AI Tools Can Transform Your Content Marketing Strategy

This article explores how AI tools automate content marketing tasks, provide insights, and optimize content creation for better results.

Sunil Siwach Sunil Siwach May 18, 2023