Marketing basics
Leveraging SEO Insights to Enhance Cold Email Personalization
Using SEO data to personalize cold emails can improve open rates, engagement, and connections with potential clients.
Jeremy Chatelaine April 18, 2024 Competitor analysis
Competition in the online market - how to act effectively?
This article covers finding a unique niche in a competitive online market and defining your unique selling proposition to stand out.
Iza Sykut November 9, 2023 Competitor analysis
SEO strategy - how to develop it based on competitive analysis?
This article explains SEO strategy, including content gaps, competitor analysis, and choosing blog topics to improve search rankings.
Jakub Trybuła October 19, 2023 Competitor analysis
Market analysis - how to learn about customer needs and increase profits?
This article defines customer needs, explains how to research them, and lists elements to analyze for creating solutions that satisfy customers.
Michał Dmitrowicz October 3, 2023 Competitor analysis
Market research - why is it worth it and how to prepare for it?
This article covers market research methods like SWOT and surveys, explaining why it's vital for understanding customers and competition.
Michal Dmitrowicz August 17, 2023 Competitor analysis
Competitor analysis - how to gain an advantage in the market?
This article defines competitive analysis in online marketing, explains why it's important, and lists key areas to examine.
Iza Sykut August 3, 2023 Updated: October 28, 2024 Competitor analysis
Competitive analysis in marketing from a content perspective
A guide to competitive analysis in online marketing: why it's important, where to start, and how to use it to gain a competitive edge.
Agnieszka Surówka June 7, 2023 Affiliate marketing
What is an affiliate link and how to make money from it?
Affiliate links: what they are, how they work, their SEO benefits (organic traffic, authority), and how to use them properly.
Iza Sykut April 19, 2023 Marketing
SEO vs. SEM - what's the difference and which is better
SEO and SEM defined: organic vs paid search results, plus on- and off-site optimization, and how each boosts online visibility.
Piotr Krzyśko February 25, 2022 Marketing
Google Ads campaign - how much does it cost and is it worth it?
This article covers what Google Ads is, its pros and cons, costs, campaign setup, ad formats, and linking with Google Analytics.
Marta Machura June 2, 2021 Competitor analysis
SEO competitive analysis in 6 steps - fast and efficient
This post covers SEO competitive analysis, emphasizing client collaboration, time-saving, website development, and SWOT model integration.
Łukasz Rogala March 12, 2021 Marketing
Error 404 pages in Polish marketing. The coolest examples (plus a few uncool ones)
A look at 404 error pages on marketing websites, with examples of good and bad design and their impact on user experience.
Wojciech Maroszek August 19, 2020