Piotr Jacek
Team Leader | Senior SEO Specialist | SXO Specialist. He has been involved in website positioning and optimization since 2010. At DevaGroup, he serves as Team Leader, taking care of the development of the team and each specialist individually. On a daily basis, he is also responsible for running SEO campaigns, conducting comprehensive audits and verifying websites in terms of the latest trends. Privately, a fan of broadly understood music and good film.
2 articles
SEO
SEO Strategy for B2B and e-commerce – what are the similarities and differences?
B2B and e-commerce SEO share technical aspects like crawl budget and URL structure, but differ in strategy due to customer needs.
Content marketing
How to avoid duplicate content?
This article defines duplicate content, explains internal vs external duplication, and details why avoiding it is important for SEO.