It would seem that tagging at websites is less and less popular. Tags are frequently blocked in search engines prior to indexing or even completely deleted. A thought-through content development strategy combined with a well-designed information architecture that takes into consideration tag pages may increase organic traffic on a website. So how to properly unlock the potential of tagging?
What are tags?
Tags are nothing more than names of resource-classifying categories, here: on websites. Such names are most often keywords which, presented as so-called tag clouds, allow users to easily find what they are looking for. Therefore, every tag should have its own page accumulating website content at a given URL.
When you have chosen categories…
Tagging is almost the same as categorizing, but it would be best when tags complemented or extended categories (e.g. in substantive terms). In addition, they can be interrelated by subject and sometimes they will not be associated with categories at all. It all depends on a website information architecture.
I frequently hear that tagging on a website is a bad choice. However, tagging is usually done wrong (unknowingly, of course). Generating multiple tags with a different URL each leads to cannibalization of keywords and to duplication of content. With every new article, the editor – instead of assigning articles to already existing tags – keeps adding new tags (often in a modified form), e.g. using singulars and plurals, Polish diacritics or not, etc.
Tags are predominantly used on blogs, grouping articles by specific (additional) keywords. The same mechanism applies to online stores. Categories (and sub-categories) are those most significant ‘sections’ of the store, but if you want to expand a list of keywords associated with a given group of products, you will be running out of categories. What I have in mind is a situation where even if stock is not so large, there appear such keywords that not necessarily can be categories, but are perfect for being tags.
Categorizing products in an online store
Let’s imagine a situation where a clothing store is divided as follows:
- Women’s pants
- Men’s pants
You can sub-divide it further:
- Cargo pants
The following pages are generated in a natural way:
It is obviously one way to divide stock into categories. Another possibility entails creating categories of “women’s clothing” and “men’s clothing” and only then, at a lower level, sub-categories of “pants” and e.g. “jeans”. A slash (‘/’) can be replaced with a dash (‘-’) to technically maintain subsequent sub-categories at the same level.
Note! Do not nest too many sub-categories; it is good to keep three levels – according to the rule of three clicks – for the user to reach a website resource they are looking for.
And where to put product tags in there?
Once you optimally divided products into categories and sub-categories, you should think of what you can squeeze of it ????.