Marketing basics
Leveraging SEO Insights to Enhance Cold Email Personalization
Using SEO data to personalize cold emails can improve open rates, engagement, and connections with potential clients.
Jeremy Chatelaine April 18, 2024 Marketing
SEO vs. SEM - what's the difference and which is better
SEO and SEM defined: organic vs paid search results, plus on- and off-site optimization, and how each boosts online visibility.
Piotr Krzyśko February 25, 2022 Marketing
Google Ads campaign - how much does it cost and is it worth it?
This article covers what Google Ads is, its pros and cons, costs, campaign setup, ad formats, and linking with Google Analytics.
Marta Machura June 2, 2021 Marketing
Error 404 pages in Polish marketing. The coolest examples (plus a few uncool ones)
A look at 404 error pages on marketing websites, with examples of good and bad design and their impact on user experience.
Wojciech Maroszek August 19, 2020 Marketing
What will you learn from Facebook Analytics?
A comparison of Facebook's analytics tools: Insights, Audience Insights, and Analytics, explaining their features and how marketers can use them.
Justyna Mądro January 20, 2020 Marketing
How to use Senuto to build AdWords campaigns?
Senuto data helps improve AdWords campaigns by studying branded queries, finding negative keywords, and sourcing keyword ideas.
Krzysztof Marzec June 25, 2018