“Time – Automation – Transparency
These are the three words that first spring into my mind. And I’m much into giving in to first thoughts and impressions as they’re the most intuitive and creative.
I use the Google Data Studio integration mainly for reporting on the internal projects of our organization. I get to my laptop and open a single panel that allows me to analyse both global visibility data from Senuto and traffic information from Google Analytics and Google Search Console. All that information brought together in charts and tables. Fellow SEO experts – what comfort that is.
In theory, it’s no big deal. But if we speak of analyzing a few dozen projects, it saves an enormous amount of time. I wouldn’t be myself if I didn’t mention my favourite part – the option to automate and send weekly or monthly reports summarizing the data.
I don’t mean to confabulate – the integration of Senuto with Google Data Studio has not drastically changed my work. However, it allows me to introduce some automation and – from time to time – to forget work even exists (until it’s time for the mail report).
We draft reports for our clients with Senuto API, so everything is readily available in our systems. But to report on internal projects, I’d have to involve people from Reporting and IT. With the Senuto–GDS integration, I got the job done all by myself, in a matter of clicks.
I decided to use only the global visibility information because I needed nothing more. However, think about the possibilities of data blending in your reports as you’re limited only by our mind and familiarity with the tool.
Obviously, you can get it all done with manpower. The question is whether you can spare their time, given the existence of an automated, user-friendly alternative. Some people have the time for SEO handicrafts – I don’t, so I make a conscious effort to optimize. And when I have too much time on my hands, I spend it travelling.”
Łukasz Kacprzak, Chief SEO Officer, CS Group