Blog

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308 articles about SEO, content marketing, AI, and Senuto tools.

SEO

Helpful Content update - what do you need to know so you don't fall in Google ranking?

Google's Helpful Content update aims to demote content written for search engines instead of people, with site-wide ranking implications.

Wojciech Maroszek Wojciech Maroszek August 25, 2022

SEO

Don't have a content plan for your site? Learn 3 reasons why you need one

This article explains topical authority, semantic SEO, and why a content plan can help your website rank higher in Google search results.

Wojciech Maroszek Wojciech Maroszek August 11, 2022

SEO

Anchor texts and their importance in SEO

This article explains anchor texts, their types (exact, partial, zero match, brand, long tail), and why they're important for readers and SEO.

Wojciech Maroszek Wojciech Maroszek August 9, 2022

SEO

BERT update. How has it changed the rules for writing for the internet?

This article explains Google's BERT algorithm, how it improved natural language understanding, and how it impacts search results.

Wojciech Maroszek Wojciech Maroszek August 4, 2022

SEO

What are The Core Web Vitals (and how you can improve them)?

This article explains Google's Core Web Vitals: Largest Contentful Paint, Cumulative Layout Shift, and First Input Delay, and how to improve them.

Jan Suski Jan Suski July 27, 2022

SEO

Semantic SEO. Learn how Google really works and use it for higher positions

This article explains semantic SEO, covering search engine evolution, language models, user intent, entities, topical authority, and content creation.

Damian Salkowski Damian Salkowski June 27, 2022

SEO

CMS under SEO. What content management system should you choose for your site?

This article explores popular content management systems like WordPress, their impact on SEO, and key considerations for choosing the right CMS.

Karolina Jarząbek Karolina Jarząbek May 12, 2022

Content marketing

How to create a data-driven content plan (and use it for higher rankings in Google)

This article explains how to create a data-driven content plan for SEO to improve Google rankings and increase website traffic.

Wojciech Maroszek Wojciech Maroszek April 21, 2022

eCommerce

How to optimize product cards in the fashion industry to delight your customer... and Google

This article covers elements of a fashion e-commerce product page that can improve user experience, SEO, and conversions.

Martyna Barton Martyna Barton April 8, 2022

SEO

Site interruption - where does this problem come from and how to solve it?

This article covers common reasons for website outages like server issues, app errors, traffic overload, and migrations, plus prevention tips.

Aneta Rutkowska Aneta Rutkowska April 4, 2022

SEO

Local SEO - what is it and how to take care of it?

This article explains local SEO, how local search works, and how to optimize your site to improve visibility in local search results.

Alicja Stojek Alicja Stojek April 4, 2022

Marketing

SEO vs. SEM - what's the difference and which is better

SEO and SEM defined: organic vs paid search results, plus on- and off-site optimization, and how each boosts online visibility.

Piotr Krzyśko Piotr Krzyśko February 25, 2022