Since 2011, Aleksandra has been involved in, among other things, analyzing website effectiveness and implementing analytical tools. Currently, she supports the SEO department in building a data-driven approach, including content effectiveness research and active use of proprietary tools reWrite and BlueAttribution. A speaker at industry conferences, she has been a lecturer at the Social Academy of Sciences since 2017, teaching in the area of analytics for e-commerce. Privately a lover of cats, books and strategy games.